Google officially launches its first object tracker, the Pixel Tag, available from November 11, 2026. This connected device, compatible with the Find Hub network, locates keys, wallets, or luggage with enhanced precision, priced at $29 per unit or $99 for a four-pack.
A minimalist yet fully featured tracker
The Pixel Tag comes in the form of an oval stainless steel case (4.6 cm x 2.8 cm, 5.4 mm thick), IP67-certified for water and dust resistance. It weighs 12 g and runs on a replaceable CR2032 battery, offering one year of autonomy. Unlike Apple’s AirTag, it features a physical button: a press can make the paired phone ring, even without a Bluetooth connection. Conversely, the smartphone can trigger an audible alarm on the tracker if it’s within range.
For location tracking, Google relies on a combination of technologies: Ultra Wideband (UWB) for centimeter-level precision and Bluetooth Channel Sounding (BCS) to measure distance. These features, accessible via the Find Hub app, provide visual direction and distance cues, even if the object is hidden under furniture or between cushions. UWB compatibility is limited to Pixel Pro devices starting from the model 6, while BCS requires a terminal with Bluetooth 6.0, such as the Pixel 10.
A network of over one billion devices and safeguards
Out of Bluetooth range, the Pixel Tag relies on the Find Hub network, which leverages over one billion Android devices worldwide to locate a lost item. Location data is end-to-end encrypted, and the system generates alerts if an unknown tracker moves with the user. This protection, already present on Apple devices, is now interoperable: an iPhone will detect a nearby Pixel Tag, and vice versa, thanks to a partnership between the two tech giants.
Pairing takes just a few seconds via Fast Pair on any Android 9 or higher device. Once set up, the tracker can be shared with up to 10 people. It is also compatible with the Pixel Watch and Pixel Buds: a voice command to the Gemini assistant is enough to locate or ring it.
Pricing, availability, and positioning
The Pixel Tag will be available starting November 11, 2026, priced at $29 (€34.99 in France) for a single unit or $99 (€109.99) for a four-pack. These prices match Apple’s, whose AirTag 2 is offered at the same rate. The tracker lacks a built-in keyring hole, requiring a dedicated accessory to attach it to items like keys or a bag.
The object tracker market is already saturated, with solutions from Apple, Samsung, Xiaomi, or Motorola. Google is banking on its Android ecosystem and location tools to stand out, while filling a gap in its accessory lineup.
With the Pixel Tag, Google finally enters the connected tracker space, two years after launching its Find Hub network. It remains to be seen whether this product, as complete as it is, can carve out a place against well-established competitors.
Comments 0
Sign in to join the discussion.
Be the first to comment.