BYD is launching the Qin Max in China, an electric sedan the size of a Tesla Model 3, priced from €14,000. With 97% charge in 9 minutes and premium features, it directly challenges Western automakers.
A full-size sedan at half the price
The Qin Max measures 4.87 meters long, 146 mm longer than a Tesla Model 3. It is positioned as the flagship of the Qin range, above the Qin L. In China, its starting price is 109,900 yuan (around €14,000), compared to 210,000 yuan (around €28,000) for an entry-level Model 3. Nine versions are available, including plug-in hybrids starting at 99,900 yuan (€12,000).
Ultra-fast charging and solid range
Thanks to its Blade 2.0 battery (LFP chemistry) and Flash Charging technology, the Qin Max goes from 10% to 70% charge in 5 minutes, and from 10% to 97% in 9 minutes. Even at -30 °C, charging time only increases by 3 minutes. The maximum charging power reaches 1,500 kW, a record for a public charging station. Two electric powertrains are offered: 120 kW (161 hp) with a CLTC range of 530 km, and 240 kW (322 hp) with 630 km of range. In WLTP cycle, these figures would be 450 km and 535 km respectively.
The plug-in hybrid (DM-i) version combines a 1.5 L gasoline engine with 74 kW and an electric motor with 175 kW (235 hp), with an LFP battery.
Premium equipment and advanced driver assistance
The Qin Max features a 15.6-inch central screen, an AR-HUD (augmented reality head-up display), and an integrated refrigerator to heat or cool drinks. Optionally, the God’s Eye B driver assistance system with LiDAR is available for 12,000 yuan (€1,800). BYD commits to taking responsibility for accidents occurring during compliant use of this feature.
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Risk of cannibalization and uncertain European arrival
The Qin Max shares many features with the Seal 06, another BYD sedan: same wheelbase (2.82 m), same length within 4 mm, same starting price (109,900 yuan), and same equipment. This proximity could create internal competition between the two models. Additionally, the Qin Max remains reserved for the Chinese market for now. No European release date has been announced, and import duties could significantly increase its price.
The Qin Max arrives amid declining sales for the Qin range, down 45.62% in the first half of 2026. BYD is banking on this model to revive momentum.
With the Qin Max, BYD proves it is possible to offer a large, well-equipped electric sedan with ultra-fast charging at half the price of a Tesla Model 3. The question remains whether this model will succeed in Europe, where tariffs and local competition could limit its impact.
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